|Posté le: Ven 7 Juil - 04:36 (2017) Sujet du message: WholeBrain Presenting How To Present So Your Message Gets
<h2>Nobody is born a great presenter. They learn to become one.</h2>
But Santa doesn't exist. You can't just wish you were better at presenting and he'll creep into your room on Xmas Eve and place the ability in a stocking. You need to do something about it.
Whole-Brain Presenting explains how to become an interesting, compelling, persuasive speaker by addressing both halves of your audience's brains. Regardless of their natural preference is, most people (not all, but most) give business presentations in a very left-brained manner. Why? Because it's more 'business like'. They're rational, factual, analytical, unemotional and data-oriented.
The problem with this is that it only engages half of your audience's brains!
Now just think about that for a moment ...... when you're presenting, you're probably deliberately adopting a style that doesn't engage the right side of their brains. Almost half their brains aren't being used!
But if you deliberately engage both sides of their brains, you dramatically increasing your chances of achieving your business objectives, which is, after all, what it's all about. (NB: whenever the right-side is engaged, it produces the chemical dopamine, which enhances memory retention, so if you want something to be memorable, illustrate it with a story, humour, human interest or images).
<ul><li>Why you can NEVER over-prepare.</li>
<li>How to write and structure a presentation from scratch!</li>
<li>The biggest single mistake speakers make during their opening, without even realising what they're doing (after this, everything is an uphill struggle).</li>
<li>How to grab your audience by the throat during your opening (just this chapter alone is worth the price; sometimes I am asked, 'If you could give me ONE tip on public speaking, what would it be?' My answer: 'Have a great opening!' You'll learn SIX great ways to do this).</li>
<li>How to project a powerful, confident image by controlling your body language (99% of our gestures are unconscious, which means that most of the time you have NO IDEA what message you are sending).</li>
<li>How to double your message's effectiveness by appealing to your audience's emotions (this is POWERFUL; engaging both sides of the audience's brains acts as a multiplier).</li>
<li>Using your voice effectively (including how to vary volume, pace, intonation and inflection to multiply its effectiveness exponentially).</li>
<li>How to use humour without trying to be a comedian (even down to minor details like how to arrange the seating to maximise laughter).</li>
<li>How to tell stories to enrich your message and make it more memorable.</li>
<li>The incredible power of movement (including why you should NEVER stand behind a podium or lectern if you can help it).</li>
<li>The importance of making friends with your audience before you start to speak, and how to do it.</li>
<li>How to structure your presentation so it flows logically (this leads the audience irresistably by the nose towards your objective, but is something most presenters pay scant regard to).</li>
<li>Why you are the star of the show and your visual aids are there to support you (not the other way around).</li>
<li>How to deal with Q&A sessions fearlessly, and how to handle difficult (but sometimes unavoidable) questions.</li>
<li>How to deal with catastrophes (i.e., what to do 'when things go bad').</li>
<li>How to end with a close that is both powerful and effective (most speakers finish with a whimper, but next to a great opening, a powerful close is the most important part of your speech - you'll get FIVE ways to close with a BANG).
This isn't a lightweight, double-spaced, huge font, massively-margined, 50-words-to-a-page pamphlet masquerading as a book. It's a 100,000 word serious work that will take your skills to the next level, whether you're a complete beginner or an accomplished speaker.</li><